lucky recipients
envious friends
conjugally intertwined
old-fashioned gestures
heart-shaped depilatory service
statements of romance
eight million boxes of chocolates
expectations and desires
set up for disappointment
tacky underwear, cheap perfume
a gift that speaks volumes
purse-strings and heartstrings
splash some cash
genuinely priceless
the heart of their wallets
the price of love

Sources: BBC News, GuardianUnlimited, The Metro, TimesOnline, Daily Mail